SpectatorBytes

There has been some recent posts discussing the impact of the Web on other media. Today’s Techcrunch post on publishing and blogging is the latest example of that (see here). In my view, these editorials are signals that the Web is finally coming on its own as a medium. This got me thinking about what [...]

Some interesting news came out GM today (see GM roars Forward Into Digital Ad Channels). This suggests brand advertisers are finally ready to commit significant spending to digital media. This is certainly good news for the industry, and in particular for companies that are creating solutions specifically designed to serve brand advertisers. GM’s decision is [...]

I recently came across an article in Ad Age that urged us to think differently and consider a scenario in which the Web is not a medium suited for advertising (Think Different: Maybe the Web’s Not a Place to Stick Your Ads). While the argument is well constructed, I believe the author may reach a [...]