Jorge Espinel / March 26, 2009
YouTube’s recent programming and advertising initiatives are pretty exciting. In them, I can see that YouTube is taking steps to unlock the value of online video.
First, YouTube recently allowed one of its content partners, CBS, to use their own video player to broadcast “March Madness” on YouTube.com. The second was YouTube’s experiment with a [...]
Brands, Content, Video, Web Advertising, online video, televison
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Jorge Espinel / March 4, 2009
Ever since I updated the software on my iPod Touch, I have increasingly found myself using it to watch full-length TV shows. I am able to watch the evening news, news talk shows, old sitcoms and some ESPN content. I enjoy my TV experience on the Touch because it is personal but more importantly [...]
Content, Video, televison
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Jorge Espinel / February 19, 2009
Hulu’s content partners decision to pull out of their relationship with Boxee has gotten me thinking: “Here we go again.” The existing TV and Film ecosystem will continue to focus on protecting the existing model rather than focusing on embracing the new one.
Over the past 15 years, I have witnessed first-hand a significant amount [...]
Video, televison, web
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Jorge Espinel / April 28, 2008
In an effort to increase TV audiences, the CW network has decided to stop streaming new episodes of Gossip Girl on the Web. To some extent, this decision seems to ignore evolving consumer media habits and appears to be founded on the hope that the traditional television model still works. While I [...]
Content, Web Advertising, gossip girl, online video, televison
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