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Archives for 'technology'

The (Potential) Revenge of Advertising Agencies

Jorge Espinel / February 3, 2009

As I evaluate how the display advertising environment is evolving, I have come to realize that the advertising agencies still have a significant opportunity to recapture their leverage in the marketplace. Today, ad networks have most of the leverage in the display marketplace. The display ecosystem has been built around advertising networks whose primary [...]

Advertisers, Advertising, Marketing, technology - 0 Comments

New Media Religion: Gotta Have Faith

Jorge Espinel / April 17, 2008

Microsoft’s control over Yahoo has reminded me about the importance of “religion” to succeed in technology. I believe “religion” is one of the key underlying reasons why Yahoo’s management and board has resisted Microsoft’s overture.
Digital media companies are founded and scaled around a particular “set of beliefs.” These beliefs reflect a particular way [...]

Content, Management, Startups, Web 2.0, technology - 0 Comments

Building The New Web Networks

Jorge Espinel / April 2, 2008

Much has been said about Web 1.0 companies struggling to adapt to the current dynamics of the Web. No need to call it Web 2.0. The Web has simply evolved and conditions changed. The list of changes is pretty evident:
- Broadband penetration has reached full scale
- Product development costs have fallen dramatically
- Infrastructure [...]

M&A, Management, Media Companies, Product Development, Talent, Web 2.0, technology - 0 Comments

Product Innovation: Hollywood Dynamics Are Likely To Take Over the Web

Jorge Espinel / March 25, 2008

I recently attended the Under the Radar Conference at the Microsoft Campus in Mountain View. I came across some interesting products and companies such as SlideRocket, Nuconomy, Orgoo, and TripIt. This was the third startup showcase in less than two weeks that I have attended. It was interesting to see next-gen product innovation [...]

Content, Product Development, Startups, Talent, technology - 0 Comments

Display Advertising: The Signs of Evolution

Jorge Espinel / March 12, 2008

The Google-Doubleclick deal announcement (see Google closes $3.1 billion DoubleClick deal) is a good time to share my current thoughts on the evolution of advertising: I have been talking to a few folks about display advertising over the past couple of weeks. Here are some of my findings to date:
- Majority of online [...]

Advertising, Video, technology - 0 Comments

Management: The Benefits of Visionary CEOs

Jorge Espinel / March 7, 2008

For quite some time, I have been really impressed with Amazon’s CEO Jeff Bezos. I believe Jeff has proven to be a true industry visionary. This came today after reading about Kindle sales (see Amazon gains after CFO remarks). I am not sure whether or not the Kindle will is a hit and [...]

Content, Management, Product Development, Startups, technology - 0 Comments