Commenting on the Evolution of the Digital Media Business
Jorge Espinel / February 14, 2009
In our recent company portfolio summit, Nova Spivack, CEO of Twine, crystallized a concept about the dynamics of content on the Web, which I shared and have been trying to succinctly outline for some time. Spivack stated: “Individuals are becoming the primary way that content gets distributed and discovered [on the Web] – rather [...]
Jorge Espinel / January 15, 2009
The formal creation of AOL’s MediaGlow and the most recent numbers from the Magazine Publishers Association of Americahave gotten me thinking about the future of Magazines. It is easy to be a pessimist and dismiss Traditional publishers in light of the shift in consumer behavior towards the Web.
However, Traditional publishers still have some key [...]
Jorge Espinel / January 13, 2009
Yesterday, AOL announced the formation of its publishing unit MediaGlow. This event marks an important milestone in the evolution of publishing on the Web. Big congratulations to Bill Wilson. It is a formal recognition that the value of publishing on the Web will primarily be accrued by highly-targeted sites that are able to create [...]
Jorge Espinel / March 25, 2008
Much discussion has taken place about the value of advertising networks over the last couple of days. Here are some of the most interesting posts (See Are Ad Networks Becoming Irrelevant?, What’s This Fascination with Ad Networks? and Are ad networks for loser/weak publishers?).
I believe that Web publishers need to focus on building [...]
Advertisers, Advertising, Brands, Content, Online marketing, Publishing - 0 Comments
Jorge Espinel / March 11, 2008
During the Bear Stearns Conference, Google’s Tim Amstrong described YouTube as the “brightest light” in terms of display-ad potential (see Google: Moving Aggressively Into Display Ads). I remember many people who were surprised at the value that Google paid for YouTube a couple of years back. However, it was clear [...]
Jorge Espinel / February 29, 2008
In addition to original content, curation is the other way for digital publishers to drive differentiation. As content supply grows on the Web, screening and selecting relevant information for audiences and communities provide significant value. This is a role that current print publications have played for long time. They curated news clips available [...]
