This was a tough week for online advertising given Valueclick’s lower guidance for Q208 (see below), Google’s less than stellar performance and even eBay’s cautious outlook for Q3.
Valueclick’s Guidance - Fiscal Year 2008 Revenue by Segment
Year-Over-Year Growth
Affiliate Marketing2(excludes Search123)
+8%
Comparison Shopping and Search (includes Search123)
Much discussion has taken place about the value of advertising networks over the last couple of days. Here are some of the most interesting posts (See Are Ad Networks Becoming Irrelevant?, What’s This Fascination with Ad Networks? and Are ad networks for loser/weak publishers?).
I believe that Web publishers need to focus on building [...]
Some interesting news came out GM today (see GM roars Forward Into Digital Ad Channels). This suggests brand advertisers are finally ready to commit significant spending to digital media. This is certainly good news for the industry, and in particular for companies that are creating solutions specifically designed to serve brand advertisers.
GM’s [...]
I, Jorge Espinel, am a partner at Velocity Interactive Group. I was previously head of AOL Corporate Strategy and M&A. This is where I share my thoughts and opinions on trends and the prescient issues facing digital media.
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