I have written several posts about the need for offering innovative ad solutions to brand advertisers. I wanted to share a couple of solutions for brand advertisers that two companies in our portfolio have developed (obviously I have a vested interest in the success of these two companies). Nevertheless, I think that they are offering [...]
Some interesting news came out GM today (see GM roars Forward Into Digital Ad Channels). This suggests brand advertisers are finally ready to commit significant spending to digital media. This is certainly good news for the industry, and in particular for companies that are creating solutions specifically designed to serve brand advertisers.
GM’s [...]
I recently came across an article in Ad Age that urged us to think differently and consider a scenario in which the Web is not a medium suited for advertising (Think Different: Maybe the Web’s Not a Place to Stick Your Ads). While the argument is well constructed, I believe the author may [...]
I, Jorge Espinel, am a partner at Velocity Interactive Group. I was previously head of AOL Corporate Strategy and M&A. This is where I share my thoughts and opinions on trends and the prescient issues facing digital media.
Twitter Updates
at election plaza in new york. crowd is pretty excited 2008/11/04
at jeff jarvis' new business model for news summit 2008/10/23
thinking that venture mergeers need to be the next wave as a way for startups to deal with economic slowdown 2008/10/14
