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Archives for 'Market Trends'

Market Forces Shaping Digital Media Circa 2009

Jorge Espinel / October 8, 2009

The digital media landscape continues to evolve at a significant pace, with new forces disrupting the market dynamics every 12 months. This is one of the reasons why digital media companies of all sizes continue to struggle to sustain revenue and profit growth long-term.
As I have mentioned in previous posts, digital businesses need to [...]

Management, Market Trends, Media Companies - 4 Comments

Entering The Era of “Real” User Data on The Web

Jorge Espinel / February 11, 2009

We are entering a new stage on the Web. Significant elements of the digital publishing, video, advertising and social media infrastructure have been laid out. Scale winners in each of these ecosystems have emerged such as YouTube, Wordpress, Facebook, MySpace, Advertising.com, Google’s Ad Sense, etc. Now, new players are emerging as a second wave [...]

Advertisers, Advertising, Market Trends, Marketing, audiences - 1 Comments

The Seer Game: 2009 Market Trends

Jorge Espinel / December 16, 2008

Jeremy Liew, a good friend and partner at Lightspeed Ventures, inspire me to think about 2009 trends. He has been doing it for the past couple of years and it feels like a good thinking exercise. Below are the thoughts that Jeremy’s post sparked for me.
1. Scalable ad formats for premium advertising may be [...]

Market Trends - 0 Comments

Behind The Dark Night’s Box-Office Numbers

Jorge Espinel / August 14, 2008

The Associated Press has been reporting on the box-office success of the Dark Knight (See here). One the most interesting points that the AP made in their coverage is the following:
However, the numbers reflect today’s higher admission prices, and “The Dark Knight” will not approach “Star Wars” or “Titanic” in terms of actual number [...]

Content, Market Trends - 0 Comments

Content Is King But We Now Live In A Democracy

Jorge Espinel / August 11, 2008

A few posts back I wrote about the new dynamics of content businesses in a digital world (See here). In recent months, the mantra of “content is king” has returned to the forefront of these businesses as a way to highlight their value. This is not surprising. As distribution outlets proliferate thanks to the [...]

Branding, Content, Market Trends, digital media - 1 Comments

The Web is About to Get Fat

Jorge Espinel / April 21, 2008

For content producers and providers, the Web is bound to create significant value in the middle. Much has been said about the Web’s long-tail over the past few years, and certainly many companies are focused on the “head” since most offline models have been built around the “head”. However, the middle – which some [...]

Advertisers, Advertising, Branding, Content, Expanding Middle, Market Trends, Web 2.0, Web Advertising - 0 Comments

The Benefits of A Downturn

Jorge Espinel / April 15, 2008

Much is being written today about the imminent downturn in the economy and how it has started to impact overall business activity (see here). This has gotten me thinking about what are the potential implications for the digital media community over the next 18-24 months.
Realities:
– Consumers’ online usage will continue to increase at a [...]

Advertising, Dealmaking, Editorial, M&A, Market Trends, Media Companies - 0 Comments