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Archives for 'Management'

Hulu May Represent The Future of TV

Jorge Espinel / September 24, 2008

Much has been written about the Hulu experience. Since last year, I increasingly have found myself using my laptop on weekends to catch up on my favorite TV shows both on Hulu as well as on the network sites. The experience is particularly enjoyable on Saturday afternoons when College sports dominate TV programming.
So, obviously [...]

Advertisers, Content, Management - Comments

Are Consumers Showing “Response” Fatigue?

Jorge Espinel / July 20, 2008

This was a tough week for online advertising given Valueclick’s lower guidance for Q208 (see below), Google’s less than stellar performance and even eBay’s cautious outlook for Q3.

Valueclick’s Guidance - Fiscal Year 2008 Revenue by Segment

Year-Over-Year Growth

Affiliate Marketing2(excludes Search123)

+8%

Comparison Shopping and Search (includes Search123)

+19% pro-forma

Technology

+18%

Media, Total

-18%

Display advertising

Low single digit increase

Lead generation

High 20% decrease

While Valueclick’s [...]

Advertisers, Advertising, Brands, Management, Online marketing, Startups, Talent, Video, Web Advertising - Comments

Re-organizing for the Acquisition War

Jorge Espinel / May 9, 2008

Acquisitions have emerged as an essential capability for digital media players to build scale and drive product innovation. The digital media business has become hit-driven and increasingly hyper-competitive. As a result, building a successful Web business is increasingly hard for anyone but particularly for corporate media players. This is leading most media players [...]

Content, Corporate Development, M&A, Management, Web 2.0, digital media, organization - Comments

New Media Religion: Gotta Have Faith

Jorge Espinel / April 17, 2008

Microsoft’s control over Yahoo has reminded me about the importance of “religion” to succeed in technology. I believe “religion” is one of the key underlying reasons why Yahoo’s management and board has resisted Microsoft’s overture.
Digital media companies are founded and scaled around a particular “set of beliefs.” These beliefs reflect a particular way [...]

Content, Management, Startups, Web 2.0, technology - Comments

NewsCorp’s FIM Sails Into The Uncharted Waters of Advertising Sales Decentralization

Jorge Espinel / April 4, 2008

Today’s major news headline is NewsCorp’s FIM sales reorganization (see here). While internal politics have been blamed for the changes in the blogosphere, in an strategic sense, I would expect the move to further help FIM built its brand advertising revenues. Here are some of the reasons why:
- Increases focus on creating “scalable” [...]

Advertisers, Advertising, Branding, Brands, Content, FIM, Management, Media Companies, Web Advertising, newscorp - Comments

Building The New Web Networks

Jorge Espinel / April 2, 2008

Much has been said about Web 1.0 companies struggling to adapt to the current dynamics of the Web. No need to call it Web 2.0. The Web has simply evolved and conditions changed. The list of changes is pretty evident:
- Broadband penetration has reached full scale
- Product development costs have fallen dramatically
- Infrastructure [...]

M&A, Management, Media Companies, Product Development, Talent, Web 2.0, technology - Comments

Operations: The Myth of Integration

Jorge Espinel / March 15, 2008

Traditional and digital media companies have begun to recognize the need to use M&A to build their business. Acquisitions are increasingly becoming a critical source of product innovation, specialist talent (see my previous post Product Development: Specialists Win), new audiences, new customers, etc. This is a trend that I expect to become more [...]

M&A, Management, Media Companies, Product Development, Startups - Comments

Management: The Benefits of Visionary CEOs

Jorge Espinel / March 7, 2008

For quite some time, I have been really impressed with Amazon’s CEO Jeff Bezos. I believe Jeff has proven to be a true industry visionary. This came today after reading about Kindle sales (see Amazon gains after CFO remarks). I am not sure whether or not the Kindle will is a hit and [...]

Content, Management, Product Development, Startups, technology - Comments