NewsCorp’s FIM Sails Into The Uncharted Waters of Advertising Sales Decentralization
Jorge Espinel / April 4, 2008
Today’s major news headline is NewsCorp’s FIM sales reorganization (see here). While internal politics have been blamed for the changes in the blogosphere, in an strategic sense, I would expect the move to further help FIM built its brand advertising revenues. Here are some of the reasons why: – Increases focus on creating “scalable” custom [...]
Advertisers,Advertising,Branding,Brands,Content,FIM,Management,Media Companies,newscorp,Web Advertising - 0 Comments
