SpectatorBytes

Today, the WSJ reported on an initiative by MediaVest’s Vivaki to work with some of the leading online networks to test and develop new standards for online advertising formats. This effort highlights the still nascent nature of the industry but also that online video is coming of age. Even in this economic downturn, advertisers [...]

I am increasingly surprised by how many more sites seem to be looking to build audiences through SEM efforts. The concept of using a direct marketing ad unit such as paid search to promote content websites has seemed strange to me. The idea of having to continually advertise to be able to aggregate audiences [...]