This was a tough week for online advertising given Valueclick’s lower guidance for Q208 (see below), Google’s less than stellar performance and even eBay’s cautious outlook for Q3.
Valueclick’s Guidance - Fiscal Year 2008 Revenue by Segment
Year-Over-Year Growth
Affiliate Marketing2(excludes Search123)
+8%
Comparison Shopping and Search (includes Search123)
I have written several posts about the need for offering innovative ad solutions to brand advertisers. I wanted to share a couple of solutions for brand advertisers that two companies in our portfolio have developed (obviously I have a vested interest in the success of these two companies). Nevertheless, I think that they are offering [...]
Recent report by Pubmatic (see here) over the past week indicate that online advertising prices are declining. This trend had already become evident as leading Web players announced their Q1 results.
The forces that have enabled the growth in advertising on the Web now seem to be working against it.
Direct Response advertisers have driven [...]
Today’s major news headline is NewsCorp’s FIM sales reorganization (see here). While internal politics have been blamed for the changes in the blogosphere, in an strategic sense, I would expect the move to further help FIM built its brand advertising revenues. Here are some of the reasons why:
- Increases focus on creating “scalable” [...]
Much discussion has taken place about the value of advertising networks over the last couple of days. Here are some of the most interesting posts (See Are Ad Networks Becoming Irrelevant?, What’s This Fascination with Ad Networks? and Are ad networks for loser/weak publishers?).
I believe that Web publishers need to focus on building [...]
Some interesting news came out GM today (see GM roars Forward Into Digital Ad Channels). This suggests brand advertisers are finally ready to commit significant spending to digital media. This is certainly good news for the industry, and in particular for companies that are creating solutions specifically designed to serve brand advertisers.
GM’s [...]
I, Jorge Espinel, am a partner at Velocity Interactive Group. I was previously head of AOL Corporate Strategy and M&A. This is where I share my thoughts and opinions on trends and the prescient issues facing digital media.
Twitter Updates
On my way to Stream08. Ready for the long flight. 2008/10/01
Twitter offers a new paradigm for services on the Web 2008/07/29
On the way to a meeting after taking the red-eye 2008/07/29
