Comments on: The Web For Dummies Comes of Age http://spectatorbytes.com/2010/04/01/the-web-for-dummies-comes-of-age/ Commenting on the Evolution of the Digital Media Business Thu, 17 May 2012 14:27:31 +0000 hourly 1 http://wordpress.org/?v=3.1 By: Will http://spectatorbytes.com/2010/04/01/the-web-for-dummies-comes-of-age/comment-page-1/#comment-4700 Will Wed, 07 Apr 2010 22:38:06 +0000 http://spectatorbytes.com/?p=909#comment-4700 There's also something that the big boys will need to be cautious of in that the simplification of consumption is also being paired with the simplification of contribution. As it's already happening with sites like facebook, fark, Kickapps, etc... the communities are able to bring their own "new" content which by itself, can be as compelling to the end user as the more expensive content. Consumption's greatest ally is always about convenience regardless of brand. Brand can help, but it's not a critical or necessary component in the long run. I imagine that's why you see migration from one large brand to the next - even if it's much smaller - ala friendster to myspace to facebook to twitter (back to facebook with the twitter-like update). There’s also something that the big boys will need to be cautious of in that the simplification of consumption is also being paired with the simplification of contribution. As it’s already happening with sites like facebook, fark, Kickapps, etc… the communities are able to bring their own “new” content which by itself, can be as compelling to the end user as the more expensive content.

Consumption’s greatest ally is always about convenience regardless of brand. Brand can help, but it’s not a critical or necessary component in the long run. I imagine that’s why you see migration from one large brand to the next – even if it’s much smaller – ala friendster to myspace to facebook to twitter (back to facebook with the twitter-like update).

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