Comments on: Driving Innovation In Digital Media http://spectatorbytes.com/2009/04/15/driving-innovation-in-digital-media/?nucrss=1 Commenting on the Evolution of the Digital Media Business Sat, 31 Jul 2010 03:34:09 +0000 http://wordpress.org/?v=2.7.1 hourly 1 By: Will http://spectatorbytes.com/2009/04/15/driving-innovation-in-digital-media/comment-page-1/#comment-269 Will Tue, 05 May 2009 16:45:14 +0000 http://spectatorbytes.com/?p=641#comment-269 If the innovation adds value to to process (quicker, easier, more of what the user is asking for by doing what they're doing) it really shouldn't be an issue. I just read about a nice search engine (http://www.wolframalpha.com/) , that if it does what it's supposed to do, will change a good number of things in regards to how we use or think about search. It's being described as a "Google Killer" as it's supposedly a search engine that "thinks and responds the way people think/speak. From the descriptions I've read it seems to describe the computer on the starship Enterprise. For Example, if you were to ask, "I want to go to the beach in southern Caifornia, what's the best place?" It might return an answer to the effect of, Los Angeles will be 80 degress with an overcast and has three beaches that have great waves for surfing today, however if you'd like to tan, you may want to consider the San Diego beaches as it will be sunny and 85 degrees. " If this becomes more convenient for a user (having to go through less pages to find what you're looking for, etc... ), it may become just as described. If the innovation adds value to to process (quicker, easier, more of what the user is asking for by doing what they’re doing) it really shouldn’t be an issue. I just read about a nice search engine (http://www.wolframalpha.com/) , that if it does what it’s supposed to do, will change a good number of things in regards to how we use or think about search. It’s being described as a “Google Killer” as it’s supposedly a search engine that “thinks and responds the way people think/speak. From the descriptions I’ve read it seems to describe the computer on the starship Enterprise. For Example, if you were to ask, “I want to go to the beach in southern Caifornia, what’s the best place?” It might return an answer to the effect of, Los Angeles will be 80 degress with an overcast and has three beaches that have great waves for surfing today, however if you’d like to tan, you may want to consider the San Diego beaches as it will be sunny and 85 degrees. ”

If this becomes more convenient for a user (having to go through less pages to find what you’re looking for, etc… ), it may become just as described.

]]> By: Jorge Espinel http://spectatorbytes.com/2009/04/15/driving-innovation-in-digital-media/comment-page-1/#comment-101 Jorge Espinel Fri, 17 Apr 2009 19:23:14 +0000 http://spectatorbytes.com/?p=641#comment-101 Completely agree. I had a colleague that used to call this muscle memory. There is significant risk in upsetting your users muscle memory. Need to figure out hot to balance this with innovation. Completely agree. I had a colleague that used to call this muscle memory. There is significant risk in upsetting your users muscle memory. Need to figure out hot to balance this with innovation.

]]> By: Will http://spectatorbytes.com/2009/04/15/driving-innovation-in-digital-media/comment-page-1/#comment-97 Will Thu, 16 Apr 2009 21:37:01 +0000 http://spectatorbytes.com/?p=641#comment-97 It's important to remember that people are creatures of habbit moddled with the need for things to work in a manner that is thoughtless for them (easy/convenient). keeping this consideration in tact w/ any change with your digital functionality/layout/processes/etc... will certainly help to maintain/foster the growth in audience and revenues you're seeking to build - especially if the product/property already has something of value to offer. It’s important to remember that people are creatures of habbit moddled with the need for things to work in a manner that is thoughtless for them (easy/convenient). keeping this consideration in tact w/ any change with your digital functionality/layout/processes/etc… will certainly help to maintain/foster the growth in audience and revenues you’re seeking to build - especially if the product/property already has something of value to offer.

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