Comments on: What is the Ideal Organizational Structure for a Digital Media Company? http://spectatorbytes.com/2009/02/26/what-is-the-ideal-organizational-structure-for-a-digital-media-company/ Commenting on the Evolution of the Digital Media Business Thu, 17 May 2012 14:27:31 +0000 hourly 1 http://wordpress.org/?v=3.1 By: Jorge Espinel http://spectatorbytes.com/2009/02/26/what-is-the-ideal-organizational-structure-for-a-digital-media-company/comment-page-1/#comment-57 Jorge Espinel Mon, 23 Mar 2009 23:01:23 +0000 http://spectatorbytes.com/?p=471#comment-57 Change would be significant. Both operationally and organizationally. Getting there is right now the key problem at hand. Acquisitions are a great tool albeit not the only one. We used them at AOL and they worked well in advertising and publishing. In advertising, WPP seems to be benefiting from their acquisition of 24/7. It will not be easy but those few player who manage to bring both worlds together will emerge as major winners. Change would be significant. Both operationally and organizationally. Getting there is right now the key problem at hand. Acquisitions are a great tool albeit not the only one. We used them at AOL and they worked well in advertising and publishing. In advertising, WPP seems to be benefiting from their acquisition of 24/7.

It will not be easy but those few player who manage to bring both worlds together will emerge as major winners.

]]> By: Rahul Nambiar http://spectatorbytes.com/2009/02/26/what-is-the-ideal-organizational-structure-for-a-digital-media-company/comment-page-1/#comment-29 Rahul Nambiar Mon, 09 Mar 2009 09:21:21 +0000 http://spectatorbytes.com/?p=471#comment-29 I agree with your points. How do you think the both worlds(digital natives and digital migrants ) can co exist in the new age organization?How much of a structural change is needed to handle this, I for one know that the dinosaur agencies are struggling with this organizational problem? I agree with your points. How do you think the both worlds(digital natives and digital migrants ) can co exist in the new age organization?How much of a structural change is needed to handle this, I for one know that the dinosaur agencies are struggling with this organizational problem?

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