SpectatorBytes

Over the past couple of weeks, I have heard several publishers and advertising industry participants state that the online advertising model is broken. Their concerns about online advertising are caused by more than just the softening of demand.  The advertising inventory glut (i.e., no scarcity), the downward pressure on display CPMs, and advertiser dissatisfaction with [...]

The much expected news of a Yahoo re-organization has gotten me thinking about what the ideal organization is for internet divisions/conglomerates to foster growth and innovation.
Since I believe interactive networks will primarily grow/scale through acquisitions of products and services over the next few years, they would benefit from designing an organizational structure to support [...]

Hulu’s content partners decision to pull out of their relationship with Boxee has gotten me thinking: “Here we go again.” The existing TV and Film ecosystem will continue to focus on protecting the existing model rather than focusing on embracing the new one.
Over the past 15 years, I have witnessed first-hand a significant amount [...]

In our recent company portfolio summit, Nova Spivack, CEO of Twine, crystallized a concept about the dynamics of content on the Web, which I shared and have been trying to succinctly outline for some time. Spivack stated: “Individuals are becoming the primary way that content gets distributed and discovered [on the Web] – rather [...]

We are entering a new stage on the Web. Significant elements of the digital publishing, video, advertising and social media infrastructure have been laid out. Scale winners in each of these ecosystems have emerged such as YouTube, Wordpress, Facebook, MySpace, Advertising.com, Google’s Ad Sense, etc. Now, new players are emerging as a second wave [...]

The Mobile Web has arrived and will become a platform as powerful as the PC Web. Recently, I asked a friend what he thought about the iPhone relative to a traditional Blackberry. His response put it sucintly “the iPhone is a Mac, the Blackberry  is a phone.” Peter Burrows from Business Week described it [...]

As I evaluate how the display advertising environment is evolving, I have come to realize that the advertising agencies still have a significant opportunity to recapture their leverage in the marketplace. Today, ad networks have most of the leverage in the display marketplace. The display ecosystem has been built around advertising networks whose primary [...]