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Archives for December, 2008

Playing Facebook Advertising Revenue Czar

Jorge Espinel / December 23, 2008

Last week, during a lunch with a former colleague and Jeff Ocampo-Tan, one of my associates at Velocity, we engaged in a discussion about the opportunity Facebook (FB) has in building its brand advertising revenues. The New York Times recently reported (see here) Facebook has faced some challenges in doing so far. However, these [...]

Advertising, Branding, Brands - 0 Comments

The Seer Game: 2009 Market Trends

Jorge Espinel / December 16, 2008

Jeremy Liew, a good friend and partner at Lightspeed Ventures, inspire me to think about 2009 trends. He has been doing it for the past couple of years and it feels like a good thinking exercise. Below are the thoughts that Jeremy’s post sparked for me.
1. Scalable ad formats for premium advertising may be [...]

Market Trends - 0 Comments