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Archives for October, 2008

Economic Downturn Advice: Put Together The Puzzle

Jorge Espinel / October 16, 2008

One of the initiatives early-stage companies should seriously consider during this economic slowdown is venture mergers. Joining companies within your ecosystem of services of user offerings may put the resulting combined enterprise in a safer long-term position.
Advances in Web infrastructure and technology development has made it possible for many entrepreneurs to start highly specialized [...]

Management, Startups - 0 Comments

What Did Yahoo Learn From Ask.com?

Jorge Espinel / October 14, 2008

Today, I read that Yahoo plans to spend in online and offline advertising for its search product according to Search Engine Land (See here). I find this interesting given Ask.com’s experience with ad campaigns.
While this may work to help Yahoo mantain search query levels, this initiative signals that they have not been able to [...]

Advertising - 0 Comments

The Online Advertising Market Realities - Part 1

Jorge Espinel / October 8, 2008

I recently attended an interesting “unconference” organized by WPP’s Mark Read and Yossi Vardi in Athens, Greece (Thanks to both of them for hosting this event). After reflecting about the many conversations I had in Athens about online advertising, I thought I would start outlining my thoughts on what is going in online advertising [...]

Advertising, Branding, Brands, Web Advertising - 0 Comments