Jorge Espinel / September 24, 2008
Much has been written about the Hulu experience. Since last year, I increasingly have found myself using my laptop on weekends to catch up on my favorite TV shows both on Hulu as well as on the network sites. The experience is particularly enjoyable on Saturday afternoons when College sports dominate TV programming. So, obviously [...]
Advertisers,Content,Management
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Jorge Espinel / September 23, 2008
As I have discussed in previous posts, the Web is dominated by performance-driven rather than brand advertising. To explain my point, I have always cited the lack “Colgate Ads” around the Web. This is because growing up, Colgate was one of the leading brand advertisers on television. So, you can imagine my surprise when I [...]
Advertisers,Advertising,Branding
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