SpectatorBytes

The Associated Press has been reporting on the box-office success of the Dark Knight (See here). One the most interesting points that the AP made in their coverage is the following:
However, the numbers reflect today’s higher admission prices, and “The Dark Knight” will not approach “Star Wars” or “Titanic” in terms of actual number [...]

A few posts back I wrote about the new dynamics of content businesses in a digital world (See here). In recent months, the mantra of “content is king” has returned to the forefront of these businesses as a way to highlight their value. This is not surprising. As distribution outlets proliferate thanks to the [...]

The Online Publishers Associate just released a study which concludes that advertisers can boost the effectiveness of their ads by focusing their campaigns on branded content sites. Below are some of the key findings outline in the report (Full report here):
- Ads Placed on Content Sites Raise Brand Favorability and Purchase Intent Significantly More [...]