SpectatorBytes

I have written several posts about the need for offering innovative ad solutions to brand advertisers. I wanted to share a couple of solutions for brand advertisers that two companies in our portfolio have developed (obviously I have a vested interest in the success of these two companies). Nevertheless, I think that they are offering compelling solutions which are designed to allow advertisers to take advantage of the unique value proposition of the Web as a medium, as well as to scale.

The first one comes from Mixercast. Mixercast allows advertisers to create engaging ads using widgets. Below is an example of how Nike leveraged Mixercast’s widget creation tool for its new basketball shoe campaign. The goal is to deliver higher engagement and a richer experience than a simple banner ad.

The second one comes from Next New Networks. Alley Insider uncovered it this morning (See Here). In this example, N3 integrated an ad for Starbust as part of the content. This approach reminds me of Howard Stern’s radio ads. N3 can remove the ad at a later time when sponsorship agreement ends.

Love to hear about any other examples of creative solutions out there for brand advertisers. Please share.