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Archives for May, 2008

The Online Advertising Depression

Jorge Espinel / May 17, 2008

Recent report by Pubmatic (see here) over the past week indicate that online advertising prices are declining. This trend had already become evident as leading Web players announced their Q1 results. The forces that have enabled the growth in advertising on the Web now seem to be working against it. Direct Response advertisers have driven [...]

Advertising,Brands,Startups,Video,Web Advertising - 0 Comments

The Marriage of YouTube and WordPress

Jorge Espinel / May 14, 2008

The online video revolution has certainly been on its way for quite some time now. YouTube’s skyrocketing audience numbers and overall video streams statistics from the Web indicate that video has become a core element of the Web experience. This trend will expect to continue as increasing number of traditional and new video content producers [...]

Advertisers,Advertising,audiences,Content,Video - 0 Comments

Re-organizing for the Acquisition War

Jorge Espinel / May 9, 2008

Acquisitions have emerged as an essential capability for digital media players to build scale and drive product innovation. The digital media business has become hit-driven and increasingly hyper-competitive. As a result, building a successful Web business is increasingly hard for anyone but particularly for corporate media players. This is leading most media players to rely [...]

Content,Corporate Development,digital media,M&A,Management,organization,Web 2.0 - 0 Comments

Friendfeed or Twitter May Replace Katie Couric

Jorge Espinel / May 4, 2008

The phenomenon of Twitter and Friendfeed seems to have regained momentum over the past couple of weeks. Early adopters are increasingly fascinated with these applications’ ability to broadcast information across the Web to a community of followers. The recent incident involving a US citizen arrested in Egypt, who used Twitter to ask for help, demonstrated [...]

Content,discovery,friendfeed,twitter,web - 0 Comments

Paying Google for Audiences

Jorge Espinel / May 2, 2008

I am increasingly surprised by how many more sites seem to be looking to build audiences through SEM efforts. The concept of using a direct marketing ad unit such as paid search to promote content websites has seemed strange to me. The idea of having to continually advertise to be able to aggregate audiences seems [...]

audiences,broadband enterprises,Content,payola,sem,seo,web - 0 Comments

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