SpectatorBytes

Finally, I have decided to begin this publication to share my thoughts and opinions on events and trends impacting the media business.

While the digital revolution has already been driving changes in the media sector, I expect the transformation process to further accelerate over the next five years. This is going to be an exciting time for those of us who are looking to help create new value from this period of change.

For this reason, I thought I would create an environment to foster conversations which may help make sense of the transformation as it takes place.

I chose the the name of SpectatorBytes to allude to two major concepts that underlie most of my thinking about today’s media environment: 1) Audience hyper-fragmentation which I view as a key result the digital revolution and which has become the leading force of change in the business, and 2) Audience empowerment which I believe challenges the business dynamics upon which traditional media as founded.

Good talk.